Benefits are used by organizations to recruit the best candidates. As choices of benefits increase, the field of benefits communication has become more complex. Complicating this trend is the lack of professional communication specialists equipped to take advantage of emerging media channels and design communication-based benefits program suitable for employees.
Most of the literature regarding benefits communication involves tips and descriptive anecdotes explaining how one organization or another is approaching the challenge. It was the aim of this project to broaden understanding of the benefits communication process. We conducted a comprehensive survey of organizations to describe benefits communication approaches.
The survey addresses functional approaches, categories of benefits provided, materials and channel employed, and managerial perception of effectiveness of benefits communication. The results indicated that most organizations tend to use the most convenient but not the most effective benefits communication program.
We have several methods that we use: webinars, employee handbooks,trifolds, employee enrollment meetings, one-on –one meetings, overhead presentations, benefit guides, benefit selection forms, benefit statements. We are innovative and always revamping our methods to make sure that we can engage and explain to your employees the benefits you have purchased for your employees.
Click here for a Benefits sample guide: “Benefits Guide Sample 2009 Complete.pdf”
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